Teaser Trailer
I feel that my teaser trailer follows the forms and conventions of horror trailers as I have included the key elements that are usually identified within horror trailers. For example :
- Dark shots
- Fast paced editing
- Girl victim
- A storyline including a stalker/killer
- Shots of weapons e.g knife
- visual elements associated with horror trailers i.e blood
- stereotypical locations such as a graveyard and woods.
I feel that my audience will feel that my trailer is a horror as I have used all the stereotypical elements associated with the genre.
I have evaluated my trailer in more detail in the form of screengrabs that can be seen below.
Screengrabs
From this shot within my trailer, I have conformed to the conventions of the horror genre, that have been mentioned in previous sections. The theme of having a stalker/killer villain within a horror is common and as theorist ' ' says that conforming to the horror genre within film provides the audience with a safety net that they can rely on as audiences prefer familiarity to surprises. I took this into consideration when planning my trailer and think conforming to the genre is identifyable especially within this particular shot.
This shot within my trailer conveys the typical horror storyline of there being a stalker. I decided to make the shot black and white to convey that the shot is from the stalkers point of view compared to the rest of the shots that are in colour. In between the shots there are two separate black masks that come into the centre of the screen quickly as if to give the impression of a camera lens snapping. The sound effect of a camera click conveys that the stalker is taking pictures of her as he is obsessed.
This shot within my trailer conveys the main relationship that is commonly identified within horror trailers - the villain and the victim.
Carol Clover's last girl theory states that within a large proportion of horror trailers there is a girl victim who is always the last one left at the end of the film and has to fight the villain.
As this had been identified as a common convention within horror trailers I decided to adopt this theory and this is conveyed in the shot above and the shot below.
This shot conveys the horror genre through the various elements within it. The portrayal of the young girl as innocence comes from her glasses, which show that she may have more intelligence than physical strength to fight back, and her neutral baby pink coat. The captors' hand is clearly more masculine and threatening, and his clothes are darker. The forest setting is a stereotypical horror environment, as it is eerie and creepy. Furthermore, the girl's facial expression clearly shows terror and pain or worry.Movie Poster
I followed the generic conventions of movie posters by positioning the credits at the bottom along with website information and positioning my image in the middle of the poster.
My magazine front cover uses a black, white and red colour scheme that can be seen in other major movie magazines such as Empire and Total Film. My masthead uses a play on words as 'Extra' can not only connote behind the scenes features, but also extras on set of a film. The image used is of the actress from my teaser trailer. This shows that my film trailer's USP is star appeal. She is not in costume or character showing that the magazine is also promoting her as an actress. Generic magazine conventions such as a features bar and Z formation are used to make the magazine seem more authentic.
Research
Whilst conducting my research before constructing my film trailer the internet was the main tool that I used, especially Google.
The internet helped me construct my mood board and research into the generic conventions of teaser trailers. I then used Wordle, to construct my word mind maps that are displayed within my research section.
Youtube was also a primary website I used, and it allowed me to watch and research into horror teaser trailers, as well as upload my own content to link to this blog.
Microsoft word and Microsoft powerpoint were the main programmes I used to type up my work and in order to link them to this blog, Slideshare and Google Documents were especially useful.
Wikipedia was also useful when I was researching into film companies and allowed me to research into iconic and influencial movements concerning the horror genre.
Film magazine
My magazine front cover uses a black, white and red colour scheme that can be seen in other major movie magazines such as Empire and Total Film. My masthead uses a play on words as 'Extra' can not only connote behind the scenes features, but also extras on set of a film. The image used is of the actress from my teaser trailer. This shows that my film trailer's USP is star appeal. She is not in costume or character showing that the magazine is also promoting her as an actress. Generic magazine conventions such as a features bar and Z formation are used to make the magazine seem more authentic.2. How effective is the combination of my main product and ancillary texts?
I feel that the combination of my main product and my ancillary texts is quite effective. I have used the same font that I used in my trailer on both my ancillary texts so it is clear to my audience that there is a link between the three. As my USP for my trailer is that it would be star driven I have included my main actress Chloe in each of my products, so to my audience she would be automatically recognisable. As I don't have her in character on my magazine front cover this shows she is being promoted as an actress and therefore in the spotlight, making my audience want to see my film. The colour scheme of my products relates to one another as they rely heavily on black, white and red. This is because these are the colours which relate to the horror genre and as each of my products use the same colour scheme it is clear to my audience that there is a link between the products. I used the same colour gray for the title of my film on each product, again establishing a clear link between them and making the title easily recognisable. The overall darkness within the three products as well as the editing within my trailer conveys the horror genre to my audience.
I feel that the combination of my main product and my ancillary texts is quite effective. I have used the same font that I used in my trailer on both my ancillary texts so it is clear to my audience that there is a link between the three. As my USP for my trailer is that it would be star driven I have included my main actress Chloe in each of my products, so to my audience she would be automatically recognisable. As I don't have her in character on my magazine front cover this shows she is being promoted as an actress and therefore in the spotlight, making my audience want to see my film. The colour scheme of my products relates to one another as they rely heavily on black, white and red. This is because these are the colours which relate to the horror genre and as each of my products use the same colour scheme it is clear to my audience that there is a link between the products. I used the same colour gray for the title of my film on each product, again establishing a clear link between them and making the title easily recognisable. The overall darkness within the three products as well as the editing within my trailer conveys the horror genre to my audience.
3. What have you learnt from your audience feedback?
My first initial audience feedback was gathered when I conducted my research questionnaires into horror films and what my target audience would expect from a new horror film. (Questionnaires and results can be viewed in the research section of my blog.)
I found this information useful after I had drawn out my results as I could see what percentage of my audience preferred which category and I could include their feedback into my trailer to make it the most effective it could be.I held interviews asking a few individuals that fit into my target audience what they thought of the horror genre and what horror films that had seen and enjoyed and why.I found this extremely useful talking to my target audience one on one as I was able to gain their personal insight and opinion instead of just a statistic.
My first initial audience feedback was gathered when I conducted my research questionnaires into horror films and what my target audience would expect from a new horror film. (Questionnaires and results can be viewed in the research section of my blog.)
I found this information useful after I had drawn out my results as I could see what percentage of my audience preferred which category and I could include their feedback into my trailer to make it the most effective it could be.I held interviews asking a few individuals that fit into my target audience what they thought of the horror genre and what horror films that had seen and enjoyed and why.I found this extremely useful talking to my target audience one on one as I was able to gain their personal insight and opinion instead of just a statistic.
I took on board everything I had heard from my target audience during my developmental research and tried to include this within my trailer.
When I had finished the final version of my trailer, I held a second focus group to gain my audiences opinion of my trailer and to see whether they thought the trailer was effective.
Please click here to hear the audio file of my focus group.
When I had finished the final version of my trailer, I held a second focus group to gain my audiences opinion of my trailer and to see whether they thought the trailer was effective.
Please click here to hear the audio file of my focus group.
4. How did I use new media technologies in the construction, research, planning and evaluation stages?
New media technologies helped me sufficiently with each section of completing my A2 coursework brief. Below is a break down of how new media technologies helped me in each section.
Construction
The beginning part of my construction process was actually filming my trailer. I used a Sony HD 1000 camera for this. I'd had plenty of practise with the camera from constructing my preliminary task and knew all the different settings and exposures. I allowed myself to experiment with these for example night vision shots. I also used a tripod for some of my shots, but as hand held camera work is associated with the horror genre from films such as 'Paranormal Activity' I used a variety of hand held and static tripod shots.
I used a stills camera for my images on my magazine front cover and my film poster and I used the studio with the professional lights and backdrop to take my shots in.
Construction
The beginning part of my construction process was actually filming my trailer. I used a Sony HD 1000 camera for this. I'd had plenty of practise with the camera from constructing my preliminary task and knew all the different settings and exposures. I allowed myself to experiment with these for example night vision shots. I also used a tripod for some of my shots, but as hand held camera work is associated with the horror genre from films such as 'Paranormal Activity' I used a variety of hand held and static tripod shots.
I used a stills camera for my images on my magazine front cover and my film poster and I used the studio with the professional lights and backdrop to take my shots in.
I edited and constructed my trailer using Adobe Premiere Pro and for special effects such as the masked camera sequence at the beginning of my trailer I used Adobe After Effects but linked the two programmes together so that whenever I update
d my After Effects sequence it would automatically import it into Premiere Pro and into my trailer. I was able to cut and bend my shots, and edited the contrast and saturation on some of them and also the volume levels throughout so that my voiceover etc could be heard over my music.
I used Adobe Photoshop to construct my film poster and agazine cover, and added my own personal touches to it, such as creating my own brush so I could achieve the effect I wanted on my movie poster.
I used Adobe Photoshop to construct my film poster and agazine cover, and added my own personal touches to it, such as creating my own brush so I could achieve the effect I wanted on my movie poster.
ResearchWhilst conducting my research before constructing my film trailer the internet was the main tool that I used, especially Google.
The internet helped me construct my mood board and research into the generic conventions of teaser trailers. I then used Wordle, to construct my word mind maps that are displayed within my research section.
Youtube was also a primary website I used, and it allowed me to watch and research into horror teaser trailers, as well as upload my own content to link to this blog.
Microsoft word and Microsoft powerpoint were the main programmes I used to type up my work and in order to link them to this blog, Slideshare and Google Documents were especially useful.
Wikipedia was also useful when I was researching into film companies and allowed me to research into iconic and influencial movements concerning the horror genre.
Planning
During my planning section I used websites such as Freeplay music to find my music for my trailer. Freeplay was especially useful and was where I got all my music from for my trailer.
I used a stills camera in order to take picture for my animatic storyboard and used Adobe Premiere Pro to edit them together to form the finished product. I used google documents to host my risk assessment and Microsoft word to type it up.
Evaluation
My evaluation of my A2 coursework is this blog. Blogger has been useful in allowing me to document each section of my work and allowing me to host videos and documents online. I have found Blogger helpful in allowing me to display my work in an interesting and easily accessable way.
During my planning section I used websites such as Freeplay music to find my music for my trailer. Freeplay was especially useful and was where I got all my music from for my trailer.
I used a stills camera in order to take picture for my animatic storyboard and used Adobe Premiere Pro to edit them together to form the finished product. I used google documents to host my risk assessment and Microsoft word to type it up.
Evaluation
My evaluation of my A2 coursework is this blog. Blogger has been useful in allowing me to document each section of my work and allowing me to host videos and documents online. I have found Blogger helpful in allowing me to display my work in an interesting and easily accessable way.
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